Privacy Policy
Last updated: September 2026
At Lily Agency, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect information when you visit lily.agency or interact with our services.
1. Who we are
Lily Agency is operated by Moaryarty Home SRL.For privacy-related questions or requests, you can contact us at: hello@lily.agency
2. Information we collect
Depending on how you interact with our website, we may collect the following information:
Information you provide to us
When you submit a contact or project enquiry form, we may collect information such as:
Information you provide to us
When you submit a contact or project enquiry form, we may collect information such as:
- Name
- Email address
- Company or business information
- Project or enquiry details
- Any other information you choose to provide
If you subscribe to our newsletter, we collect your email address and any information necessary to manage your subscription.
Information collected automatically
When you visit our website, certain information may be collected automatically, including:
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser and device information
- Pages visited and interactions with the website
- Referring website or source
- Approximate location derived from technical information
- Date and time of visits
- Website usage and performance information
This information may be collected through cookies, analytics technologies and similar tools.
3. How we use your information
We may use personal data to:
- Respond to enquiries and requests submitted through our website
- Communicate with you about a potential or existing project
- Provide and manage our services
- Send newsletters and other communications where you have subscribed or otherwise provided consent
- Understand how visitors use our website
- Improve our website, content and services
- Monitor website performance and security
- Comply with applicable legal obligations
We do not use your personal data for purposes that are incompatible with those described in this Privacy Policy.
4. Legal bases for processing
Where applicable, we process personal data on the following legal bases:
- Consent – where you have given consent, such as for certain cookies or newsletter communications
- Contract or pre-contractual steps – where processing is necessary to respond to an enquiry or take steps at your request before entering into a contract
- Legitimate interests – where processing is necessary for purposes such as website security, administration, analytics or improving our services, provided that these interests do not override your rights
- Legal obligations – where processing is necessary to comply with applicable laws or regulatory requirements
5. Cookies and similar technologies
Our website uses cookies and similar technologies to provide functionality, understand website usage and improve your experience.
Cookies may be used for purposes including:
Cookies may be used for purposes including:
- Essential website functionality
- Analytics and performance measurement
- Remembering preferences
- Understanding how visitors interact with our website
- Measuring the effectiveness of our marketing activities
We may use third-party services, including HubSpot and Google services, that may place or access cookies or similar technologies.
Where required, non-essential cookies will only be used after obtaining your consent. You can manage or withdraw your cookie preferences through the cookie controls available on our website or through your browser settings.
Where required, non-essential cookies will only be used after obtaining your consent. You can manage or withdraw your cookie preferences through the cookie controls available on our website or through your browser settings.
6. Analytics and Google services
We use analytics and related Google technologies to understand how visitors use our website and to improve its performance.
These technologies may collect information about your device, browser, interactions with the website and how you arrived at the website.
We may use Google Analytics, Google Tag Manager and other Google services depending on the functionality currently implemented on the website.
These services may process information in accordance with their own privacy policies and terms.
These technologies may collect information about your device, browser, interactions with the website and how you arrived at the website.
We may use Google Analytics, Google Tag Manager and other Google services depending on the functionality currently implemented on the website.
These services may process information in accordance with their own privacy policies and terms.
7. HubSpot
We use HubSpot to support website functionality, manage enquiries and communications, and, where applicable, manage newsletter subscriptions and related marketing activities.
Information submitted through forms or collected through relevant website functionality may be processed by HubSpot on our behalf.
HubSpot may also use cookies and similar technologies in connection with its services.
Information submitted through forms or collected through relevant website functionality may be processed by HubSpot on our behalf.
HubSpot may also use cookies and similar technologies in connection with its services.
8. Newsletter communications
If you subscribe to our newsletter, we may use your email address to send you newsletters, updates, or other communications that you have requested.
You can unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us at hello@lily.agency.
Unsubscribing from marketing communications does not affect the lawfulness of processing carried out before your withdrawal.
You can unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us at hello@lily.agency.
Unsubscribing from marketing communications does not affect the lawfulness of processing carried out before your withdrawal.
9. Sharing your information
We may share personal data with trusted third-party service providers where necessary to operate our website and provide our services.
These may include providers of:
These may include providers of:
- Website hosting and infrastructure
- Analytics services
- Marketing and newsletter services
- Customer relationship management and form-processing services
- Security and technical services
We require service providers that process personal data on our behalf to handle that data appropriately and in accordance with applicable data-protection requirements.
We may also disclose information where required by law, legal proceedings, or a valid request from a competent authority.
We may also disclose information where required by law, legal proceedings, or a valid request from a competent authority.
10. International data transfers
Some of the third-party service providers we use may process personal data outside your country or the European Economic Area.
Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer is carried out in accordance with applicable data-protection requirements and that appropriate safeguards are in place where required.
Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer is carried out in accordance with applicable data-protection requirements and that appropriate safeguards are in place where required.
11. How long we keep your information
We retain personal data only for as long as necessary for the purposes for which it was collected, including where necessary to provide services, maintain business records, comply with legal obligations, resolve disputes or enforce agreements.
The retention period may vary depending on the type of information and the purpose for which it is processed.
Newsletter information is retained until you unsubscribe or we otherwise no longer have a legitimate reason to retain it.
The retention period may vary depending on the type of information and the purpose for which it is processed.
Newsletter information is retained until you unsubscribe or we otherwise no longer have a legitimate reason to retain it.
12. Your privacy rights
Depending on applicable data-protection law, you may have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal data
- Request restriction of processing
- Object to certain processing activities
- Withdraw consent where processing is based on consent
- Request portability of your personal data where applicable
- Lodge a complaint with a competent data-protection authority
To exercise your rights, contact us at: hello@lily.agency
We may need to verify your identity before fulfilling certain requests.
We may need to verify your identity before fulfilling certain requests.
13. Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
14. Children's privacy
Our website and services are not directed specifically at children. We do not knowingly collect personal data from children through our website.
15. Third-party websites
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content or security of those websites.We recommend reviewing the privacy policies of third-party websites before providing them with personal information.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or data-processing practices.When we make changes, we will update the “Last updated” date at the top of this page.