02 — The challenge

To build a website that could speak clearly to multiple audiences — business owners, staff, and partners — across different industries and markets, all while keeping the message simple and the journey to sign-up frictionless.

03 — Approach & solution

The site is built around clarity. EasyTip's value is immediate and human, so every section was designed to lead with that — real outcomes, real businesses, real people benefiting from a smarter way to tip. The navigation and content structure were carefully considered to serve both a first-time visitor and a returning business owner looking for something specific.

‍
To support EasyTip's growth ambitions, we built localisation directly into the architecture, allowing the team to serve distinct market experiences without fragmentation. Compliance messaging — an important differentiator for EasyTip — was woven naturally into the experience rather than buried, giving prospective customers confidence from the very first scroll.

“

Working with Lily Agency's team has been a great experience from start to finish. They are incredibly reliable, knowledgeable, and always go above and beyond to help, even when things change or something needs extra attention. The quality of their work, responsiveness, and willingness to find the right solution made the whole process easy.

EasyTip

04 — FINAL THOUGHTS

The new EasyTip website reflects exactly where the brand is headed — confident, clear, and built for scale. It gives the business a platform that can grow with them, whether that's new markets, new products, or new partnerships.

‍
For us at Lily, this was a project where purpose and craft came together. EasyTip is doing something genuinely meaningful for the people who power hospitality, and it was a privilege to help tell that story in a way that does it justice.

Got a project in mind? Let’s Talk.

Tell us about your project, from a new website or redesign to development, migrations, and ongoing improvements.

From the first conversation, you’ll connect directly with an expert —not a sales rep. We’re around to provide insights, brainstorm strategies, and discuss your growth goals from day one.